The Secret to Fast Casual’s Ongoing Success
The Secret to Fast Casual’s Ongoing Success I know a fast-casual restaurant, a mixed creature of casual dining and fast food, is not new, especially for us millennials. After years of glowing coverage, the fast-casual seems to be rather dreary. The not-so-good service and lost controlled foods raised people’s doubt on how sustainable this business is and how long can it go? Is it the end of this model’s golden age? My answer is, simply, No. Food industry research firm Techomic Inc, in an advance copy of its annual ranking of the country’s top 500 restaurant chains, said that while sales rose an average of 4.9 percent for all the chains, the fast-casual segment soared with a growth of 11.4 percent. [1] People looking for quick, fresh, customizable dining options are only increasing today, anywhere from downtown NYC to rural Tennessee. Consumers are still drawn to this segment, but not all fast-casual chains equally. Based on my ...